designElements

Motion Design

Point Line Plane Guinness
This piece represents the epitome of the use of these three elements. It uses a dot to sprout and propel all the motion in this video, by creating lines that turn into shapes defined by the movement of the dot. The lines that are created divide the space in dynamic ways to create effective and interesting compositions. Plane is used as a staging ground for creation of differnt scenes in which the dot plays a different role every time.

Rhythm and Balance Lugz
This commercial uses line as a very active element which defines the depth of the space present around the breakdancing figure. The line is generated in form of a stroke in such a way that compliments the dancing of the figure, giving it a sense of balance. The speed at which the stroke is generated reflects the beat of the music creating a rhythmic path for the viewer's eye to follow.

Scale Renault Clio
The use of scale in this commercial is very clever, it has a playful approach to how scale works in the real world. It uses a very large scale for the main character to exaggerate his presence in the video and to show a fun interaction between him and the other people in the video.

Texture Canalplus - nodomain
This piece uses texture formed from repetition of oe object as the main elements of the piece. The texture is that of fluffy clouds that cover a landscape, the texture is used effectively because it bring a level of suspense at first and then aids in the dilevery of the message by forming into a word.

Web Design

Point Line Plane HYPE
The HYPE communication website uses all three of these aspects quite well, in that they all work together to create an organized and efficient interface. The lines form connections between a category and the links within it which are represented by circles that can be considered points. Even though the points are arranged in a seemingly ambiguous fashion they are well balanced and through subtle movements generate interest in that part of the composition. Behind all of the lines and points are larger planes in the shapes of circles, which serve the purpose of dividing the page into coherent chunks for easy visual digestion by visitors to the site.

Rhythm and Balance What a lovely Name
This website uses a lot of patterns in its design to allow the viewers eyes to progress rhythmically across the choices with which they are presented. The website also achieves balance through the use of these patterns, though I must say that its so balanced that it becomes monotonous after viewing the website for more than about twenty seconds, so perhaps too much balance is not a good thing...

Scale Vodafone
Scale is used effectively in this site as it creates a very distinct hierarchy among the elements. The bigger elements demand the viewer's attention be focused on them and are the source of the websites purpose, while the smaller elements provide access to additional information supporting the sites goals.

Texture Helmy Bern
This site uses texture to convey its brand as a brand that these extreme sports enthusiasts can relate to. The cardboard textures used to house the menus act as a link to the homegrown origins of their products as well as the origins of extreme sports. The darker asphalt-like texture in the background gives the necessary context for product placement in the minds of the site's visitors.