Content, The next big thing

We are interdependent, from our city block and parks to the world wide web in a Facebook group, our actions affect the community at large. With the emergence of new media and our dependence on the screen in mainly graphical user interface systems we are spending more time in front of a single sensory medium. We are limited in digital design in the most part by the screen and its low resolution. The lack of interactivity is a major detractor to emerging technologies there is no texture, smell and most of us aren’t expecting sound, so basically this interacyive platform is a glorified piece of moving paper. You see nice beautiful pictures of the desert or the rainforest without the experience of having sand everywhere, taking a bite of a sandwich and getting a mouth full of sand, or being in the rainforest drenched freezing from a typhoon rainstorm that last for months. The screen environment takes the world boxes it up, throws a cup of bleach on it and makes the world seem sterile. The increasingly global community has the ability to open the flood gates and access to things we could never dream of, but somehow make the world fit into 2 square feet of pixels. the PC needs to be an ancillary tool to the greater word of design rather than the entire focus.

New media has boundless potential, the ability to create anything digital or motion graphic related from your laptop in the comfort of your own bed or on a bench in a third world country, access to creation has never been more instantaneous and available to the creative mind. The access and immersive ability provided is the direction of the future. Instead of having to shoot a film and travel around the world and edit in a world that has none of the qualities experienced during production, you can hunker down and do your postproduction on location. New media is enabling a Swiss army approach to design, the designers who stretch the limits of the possibilities, will possess the qualities necessary to apply design to all fields of study enabling a proactive approach to the worlds needs.

I think designers should be outgoing people and work with the community at large. I think it is essential to good design to be immersed in your community and interact with everyone, service workers, business leaders, locals visitors and children. It is one thing to have the technical expertise but it is another to know how the same expertise aid in your community. I think working with materials will also help immensely the feel of clay or a paintbrush ingrain the theories much better than clicking a mouse. I think getting back to the basics of mastery and mastering your craft is the key to bringing design to new heights. The technology is now here with dual core processors and software that we only scratch the surface of its potential, to create anything we can dream of.

The future is now, the next big thing in according to Rudy Vanderlans is content, the ability to convey the most applicable content and have it absorbable. I believe this is half the battle, this needs to happen with an increasingly educated population we need to focus on our future and allow people the skills to interpolate the content being thrown at us and have the ability make an educated decision. I agree whole heartedly with Vanderlans, we need to get back to our roots, become, a society that strives on quality content something that is positive and community educating. Content is not how many people were shot, content is how many people are making a positive influence in their community. I think the key to this essay is where he says “ this combined knowledge must be able to generate a visual language capable of being both legible and engaging”. The audience needs to be able to read, absorb and act on content to retain the message.