Assa Ashuach was born in Israel and seems to have a very intriguing style because he deploys stress analysis software to optimize the object’s structural strength using minimal material sculpted into a seductive form. “I try to reduce design to its essential points. You can’t take from it and you can’t add to it. If a few millimeters of surface changed, it would collapse.”(Ashuach). I find this interesting because it reminds me so much of Martin Pierce who looks at trees, roots and leaves and then he begins to design ways that these organic forms can be re-styled to make decorative door handles and such. He takes the beauty he sees in nature and uses it to create functional art like Assa. Both Pierce and Assa use very organic, flowing shapes to create their works. (Image #1)
http://images.google.com/imgres?imgurl=http://martinpiercedoorhardware.com/wp-content/uploads/2008/12/hrowloc-pwy-lvr-bp72-dpi.jpg&imgrefurl=http://martinpiercedoorhardware.com/2008/12/04/organic-themes-become-functional-art/&usg=__-4mssz-sTDef3z4OyKi0bF6x_-I=&h=4183&w=4169&sz=6730&hl=en&start=39&um=1&tbnid=tZ2PifmC2GMa9M:&tbnh=150&tbnw=149&prev=/images%3Fq%3Dfunctional%2Bart%26start%3D20%26ndsp%3D20%26um%3D1%26hl%3Den%26safe%3Dactive%26rls%3Dcom.microsoft:*:IE-SearchBox%26rlz%3D1I7DMUS_en%26sa%3DNefurl=http://martinpiercedoorhardware.com/2008/12/04/organic-themes-become-functional-art/&usg=__-4mssz-sTDef3z4OyKi0bF6x_-I=&h=4183&w=4169&sz=6730&hl=en&start=39&um=1&tbnid=tZ2PifmC2GMa9M:&tbnh=150&tbnw=149&prev=/images%3Fq%3Dfunctional%2Bart%26start%3D20%26ndsp%3D20%26um%3D1%26hl%3Den%26safe%3Dactive%26rls%3Dcom.microsoft:*:IE-SearchBox%26rlz%3D1I7DMUS_en%26sa%3DN
Omi by Assa looks very similar to Alexander Calder’s Lobster Trap and Fish Tail. Comparing them side by side I see definite relationships between form and style. Both are balanced and reduced to simple shapes to create an overall unique quality of form and function. Although Calder’s piece was from 1939 and did not contain a light function, both pieces have kinetic energy that incorporates the space, both solid and empty that is occupied by the works.
(Image #2-3) http://images.google.com/imgres?imgurl=http://farm1.static.flickr.com/83/275160491_cb074a4ef0.jpg%3Fv%3D0&imgrefurl=http://flickr.com/photos/10049648%40N00/275160491&usg=__ZbuYMv4jgPFOWA6OB6KFwMs0RJA=&h=500&w=375&sz=55&hl=en&start=23&um=1&tbnid=z7Zh4s4AyuSroM:&tbnh=130&tbnw=98&prev=/images%3Fq%3DAssa%2BAshuach%26start%3D20%26ndsp%3D20%26um%3D1%26hl%3Den%26safe%3Dactive%26rls%3Dcom.microsoft:*:IE-SearchBox%26rlz%3D1I7DMUS_en%26sa%3DN
This is a very dynamic and energetic piece by Assa. The nonobjective forms give this piece a life of their own through this animated arrangement. Much like Celebraciones by Leonardo Nierman both works of art transform the space they occupy. These free-flowing shapes are transformed into an exciting style continuously moving perceptually. The bright orange helps draw attention to the spikes protruding outwards similar to Celebraciones sharp angles towards the sky. Both are very dynamic and well put together.
(Image #4-5) http://www.britishcouncil.org/kh/cubed-intelligent-interiors-main-image-255x352 http://images.google.com/imgres?imgurl=http://farm4.static.flickr.com/3060/2629977875_1dc14af5fa.jpg%3Fv%3D0&imgrefurl=http://flickr.com/photos/9061377%40N05/2629977875&usg=__XP86ic8HAmfBc5D7hya4T5J6_Zo=&h=500&w=346&sz=101&hl=en&start=79&um=1&tbnid=IZ4gfYoXRQ7P6M:&tbnh=130&tbnw=90&prev=/images%3Fq%3Dleonardo%2Bnierman%2Bart%26start%3D60%26ndsp%3D20%26um%3D1%26hl%3Den%26safe%3Dactive%26rls%3Dcom.microsoft:*:IE-SearchBox%26rlz%3D1I7DMUS_en%26sa%3DN Chez Banc is the “embodiment of seductive feminine curves and designs for pleasure” according to the State of Design website. “The sensual essence of the human form into furniture creates the ultimate ménage e trois between human form, functional design and sculptural art.” It is a sculptural piece to not only serve as a chair, but much like Assa’s 501 Chair both chairs entice the viewer to explore the many curvaceous shapes. Highly simplified shapes allow the imagination of the viewer to wander over the chairs with curiosity and ambition. The negative space produced by both chairs is an interesting and provocative space as well. Both chairs seem to dominate their positions in space regardless. Banc’s chair is very relaxed. It appears to be laying back into space where as the 501 Chair looks as though it is about to stand up. I’m sure it is better for the back to have better posture while sitting in the 501 Chair. After a long day of work and what not, I would prefer Banc’s design because it is very appealing to sit and layback. There is a link to his website at the bottom of the page that contains a chair entitled “The Naked Chair” that is made of acrylic, so check it out!
(Image #6-7) http://images.google.com/imgres?imgurl=http://www.stateofdesign.com.au/sodwr/_assets/main/lib90002/chezbanc%2520image%25204.jpg&imgrefurl=http://www.stateofdesign.com.au/FestivalProgram/designmadetrade/chez_banc%3Fs%3D0&usg=__lq9yaBfePTAm3A5ZuGGlT-501G8=&h=164&w=164&sz=32&hl=en&start=24&um=1&tbnid=fqauM6zlqPPVgM:&tbnh=98&tbnw=98&prev=/images%3Fq%3Dseductive%2Bform%2Bart%26start%3D20%26ndsp%3D20%26um%3D1%26hl%3Den%26safe%3Dactive%26rls%3Dcom.microsoft:*:IE-SearchBox%26rlz%3D1I7DMUS_en%26sa%3DN Assa cares very deeply for perception and use, which influences his art in a different way than Nierman’s or even Calder. What Assa realizes is “that as creators of new things, we have to question design each time again and again.” He is absolutely right, artists and designers are pushing the bar in this society with materials. Humans have the technology to create fantastic things; all it takes is a little imagination.
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